Indofood, Asahi Launches Joint Product “Ichi Ocha”
PT Indofood CBP Sukses Makmur Tbk (ICBP), part of Salim Group and Japanese conglomerate Asahi Group, through its joint venture company, PT Indofood Asahi Sukses Beverage, introduced its first ready-to-drink green tea product with the brand name of “Ichi Ocha”. Indofood said that he product will be avaialble in 350 ml and 500 ml of PET bottles. Ichi Ocha has begun to be distributed in Indonesia on December 8, 2013.
According to industry data, ready to drink tea beverage is the second biggest business in the country by value after bottled water business in the non-alcoholic beverage market. Anastasia Sutadji, a director at IASB said “Non-alcoholid beverage market in Indonesia has reached Rp 40 trillion last year and is expected to grow rapidly. This market is very promising market,” he said.