Prita Kemal Gani: A Woman Entrepreneur with A Passion for Education
Jeannifer Filly Sumayku | The President Post
Passion, Concept and Perseverance are three important factors that are needed to become an entrepreneur, according to Prita Kemal Gani, the recipient of Enterprise Asia’s 2009 Outstanding Entrepreneurship Award for Asia Pacific.
With her strong passion for public relations, she opened a training school on that subject with only 30 students and classes held two or three times a week.
Today, the small PR training school has been transformed into the most credible graduate school of communications, STIKOM London School of Public Relations (LSPR).
She also has a huge passion for education related to her childhood dream of becoming a teacher.
“My activities in managing LSPR allow me little time to teach. But my dream is to continue teaching when I retire later,” says Prita.
Prita, whose father hails from Surakarta, Central Java, and mother from Padang, West Sumatra, was born in Jakarta in 1961.
She was raised mostly by her mother after her father’s death when she was five.
She fell in love with PR when she realized that being a PR person is a great profession since she could meet ambassadors and famous and important people.
In the past years PR has undergone very advanced developments. The media information era is growing very fast, requiring organizations to become more transparent and communicative with targeted communities.
Therefore, the role of PR is very important, because every organization will have to package the information in presentable, accurate and timely ways.
“The duty of a PR person is not just talking to the media or the public, but also designing an overall public relations strategy within an organization, including evaluating designed and implemented programs,” explains Prita.
After graduating from Trisakti Hotel Management School in Jakarta, she continued her PR studies at the London City College of Management, Britain, and then earned a Master’s degree in business administration at the International Academy of Management and Economics in Manila, the Philippines. Later, she became the PR Director of Clark Hatch International Jakarta for three years, from 1989 to 1992.
It was during this time that she met her future husband, Kemal Effendi Gani, who was then the editor of Swa magazine. To Prita, journalism goes hand in hand with PR and she found she had a lot in common with Kemal. Amid her activities as a professional businesswoman, this wife and mother of three still finds time for her family.
Her background and experience enabled her to understand the concept in starting a PR education institution.
She used her networking with Clark Hatch members, who are mostly expats, to become freelance teachers.
The first three-hour classes were held at Wisma Metropolitan two or three times a week. Now LSPR has more than 5,000 students in four campuses.
The Bachelor program of LSPR has five majors, namely Public Relations Studies, Mass Communication Studies, Marketing Studies, Advertising Studies, and Performing Arts Communication Studies. The Master Program was opened in 2003 offering four majors: Corporate Communications, Marketing Communications, Journalism and Media Studies, and Mass Communications.
The curriculum is 60% international referring to London Chamber of Commerce and Industry Examination Board, The City and Guilds of London Institute and University of Cambridge International Examination.
Through March 2010, a total of 10.970 have graduated from LSPR.
Last but not least is perseverance, as it is needed the most in facing problems.
“I have proven that perseverance gives good results; when I lose my perseverance I start losing my grip,” said Prita.
Like others, LSPR also experienced growing pains, facing difficult problems along the way.
“During hard times, I pray, and I always ask God to lead me in everything I do,” she says.
Prita always shares with the teachers and staff members problems related to LSPR.
As a message to Indonesian women entrepreneur, Prita states: “Every woman must have dreams and goals and never be afraid to have any dream; the most important thing is to find the right way and to persevere in achieving those dreams.”
(The President Post printed edition July-August 2010)
Alci Tamesa | The President Post, Jakarta | Education





