Tourism and Creative Economy Minister, Mari Elka Pangestu, said that Indonesia needs to push ahead with its creative economy because it requires low investment but results in high returns.
She said that Indonesia’s creative industry contributed around 6 to 7 percent to its Gross Domestic Product.
Indonesia’s creative economy exports, she said, reached $10 billion a year and have the opportunity to keep growing. The creative economy also opened up jobs, accounting for about 7 percent of job creation in the country.
Another reason, she said that the country was keen on developing its creative economy was its environmental friendliness and sustainable nature, while also providing nation branding and soft power.